Instructor of CS601 Mr. Hammad Khalid Khan

Instructor’s Biography:


Masters of Business Administration (MBA) -‘Distinction’

Victoria University of Wellington, New Zealand
MS Electrical Engineering (Telecommunications)

Oklahoma State University, Stillwater OK, U.S.A
BS Electrical Engineering (Communications)

University of Engineering and Technology, Pakistan


Apr 2012 – Present – Customer Solution Manager (CSM) Solutions & Pre-Sales
Solutions & Marketing (S&M), ANZ & PI
@ Alcatel-Lucent New Zealand
Jul 2011 – Apr 2012 – Solution Development Manager (SDM)
Customer Solutions & Sales Support (CS & SS)
@ Alcatel-Lucent New Zealand
Nov 2010 – Jul 2011 – Consulting Solutions Architect -IPTC AsiaPac
@ Alcatel-Lucent Singapore
Jan 2008 – Nov 2010 – Lead Network Solutions Manager
@ Alcatel-Lucent New Zealand
Jun 2006 – Jan 2008 – Design Architect IMS VoIP Core
@ Motorola Spain/Bahrain
Jul 2004 – Jun 2006 – Sr. Field Service Engineer (Team Lead)
@ Nortel Networks Asia Pac
Feb 2004 – Jun 2004 – Executive Engineer
@ Worldcall Telecom Ltd. Pakistan
May 2003 – Sep 2003 – Network Design Engineer
@ 9278 Communication Inc. USA
Nov 2001 – May 2003 – Graduste Research Assistant
@ ACSEL Labs Oklahoma State Univeristy USA

MGT301 Assignment No 2 Spring 2012

1. After analyzing the findings of the research conducted, you need to identify the ‘key factor’ which compelled KFC’s higher management to launch Big Filler Burger?

As a new product launch is always risky. You can never be certain if your product will be a success or a failure. There are, however, ways to predict with reasonable accuracy, whether or not a product will succeed. This can be done by determining the key success factors for a new product. According to Dr. William R. Boulton,
“key success factor fall into five categories: customer requirements, competitive factors that must be met, regulations/industry standards, requirements to implement competitive strategy, and technical requirements to build a competitive position. Determining the precise key success factors for your specific product is simple when using these categories. Following a few easy steps will show you how to determine your key success factors.”
1- customer requirement:
The KFC’s higher management write down a list of customer requirements. These are the things that you know your potential customers want in a product. This can be gathered via market research. An example as it is discribed that the size of the burger is now attracting customers,. Therefore, it is considered a key success factor.
2- Competitive factors:
Write a list of competitive factors that must be met. For example, if you are marketing a new sports drink and all other sports drinks contain caffeine, putting caffeine in your product is a competitive factor that you must meet. Not meeting this factor means that you will likely be unable to compete, so this factor is a key success factor.
3- Regulations/industry standards:
Write a list of regulations/industry standards in your specific business. A food product, for instance, needs to pass certain health requirements. Not meeting these requirements makes it likely that you will be shut down by regulators. Therefore, these requirements are considered key success factors.
4- Resource requirements:
Write your resource requirements to implement competitive strategy. For example, for a marketing campaign you will need to the the approximate cost and the number of employees needed. These are factors necessary to implement your strategy, so they are considered key success factors.
5- Technical requirements:
Write a list of technical requirements you need to build a competitive position. If you need access to particular technology to produce and distribute your product, this is a key success factor
2. How competitors of KFC help in making an idea of Big Filler? Was it market intelligence or market research which helped KFC to take this decision?

It was Market research that KFC help in making an idea of Big Filler as KFC was facing severe competition from its competitor regarding size of the burger e.g. BIG MAC Burger by McDonald, Foot Long Burger by Subway etc. The crux of the task was to design a campaign where KFC could stand out among competitors by offering something unique and out of the box. Therefore KFC’s product development team came up with a new idea of introducing “KFC Big Filler Burger”
KFC conducted a research that what the competitors are doing in this regards. Research findings show that Big Mac by Mac Donald and Big Foot by Subway, have received a tremendous response from the market; especially from those customers who are focusing on the size of the product. For that KFC has developed a new product with the name of Big Filler burger. After the launch of this product, they again conducted a research and tried to explore the response of the customer regarding some particular attributes of the product.

ECO402 GDB Solution Spring 2012


Japan had remained world’s largest producer of automobiles for quite a long time but devastating earthquake and tsunami in recent years adversely hit Japanese economy. Now China has overtaken Japan’s automobiles industry and had become world’s leading manufacturer of automobiles. Many Japanese automobile manufacturers including Toyota, Honda and Nissan have shifted their manufacturing plants in China instead of choosing any other country.  Keeping in view the above stated situation, discuss the economic factors that Japanese automobile producers have considered while taking decision to establish their manufacturing plants in China.Also elaborate how this decision would give benefit to the consumers of the world?


Japan would also feel a need to shift their manufacturing plants in a country that is already got a handsome skill in the matter due to which it is ruling the country. Factors that would affect could be:

Labor, it is easy to hire staff in a country which has wide scope of the field which further helps employment issues that will hugely benefit the people seeking jobs and a chance to learn and cheap staff will benefit regarding companies.

Raw material cost, will be cheap in an industrial country as china, which has few natural resources but primary industry preparing raw material are in good numbers.

Asian Market is fitting to loads of producing concerns as it’s the leading market, thickly populated and very promising. And cheap water channel provides easy mode of transportation.

People inAsiahave so much variation that demands variety of products according to needs and also in great number so it’s completely beneficial on both sides.


Instructor’s Biography:

Course Personnel
Course Developed and Delivered By:
Kinnaird College for Women, Lahore, Pakistan

Name of Institution
National College of Business Administration & Economics (NCBA&E), Lahore, Pakistan

Applied Statistics
University of Toronto, Canada

Instructor of MGT503 Dr.Rasheed Kausar

Instructor’s Biography:

Dr. Kausar was born in Punjab, Pakistan.
He enrolled at Karachi University in 1970, and completed Bachelor of Science (Hons) with first position.
Thereafter, Dr. Kausar was awarded assistantship from Michigan State University, USA in 1973 for PhD.
He earned his PhD in 1978. Later, He became a Certified Quality Lead Auditor from BSI, UK.
He has also attended professional faculty development courses at MIT(USA), at NUS/NTU(Singapore) and has also participated in Master Class on Knowledge Management led by Prof Sveiby in Sydney, Australia.